- Always start with a plan. Tell your designer what you hope to achieve with the piece and who is your target audience.
- Establish your budget. Whenever possible create a multiple-piece mailing. (Example: save-the-date postcard, followed by an informative and eye catching brochure.)
- Have your designer create an easily identifiable image for your mailing series.
- Focus your message. Ask your designer to punch up the writing by using power words — attention grabbing headlines with easy-to-read subheads and ad copy. Make your message sound exciting.
- Make it easy to read. Include bulleted lists and short paragraphs to highlight your main points.
- Use eye catching photographs or images that complement your message.
- Make it easy for your prospect to respond to your message. Always include your company's name, department, local phone number, toll free number if the card will be mailed out of your area, and website address.
- Proof, proof and proof again! Proof your finished piece as many times as it takes to make sure there are no factual, grammatical or typographical errors. Better safe than sorry. Pay special attention to dates, headlines, phone numbers, address, and web address.
- Avoid the flop factor. Use appropriate paper weight so your brochures and leaflets will not wilt.
- At the beginning of the project, consult with your mailing company and your designer to make sure that your piece will meet postal requirements
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